Mission, Vision, and Guiding Principles

To focus on what really matters to me, I’m developing a personal mission, vision, and guiding principles for my work. Here are my results thus far.


I design and build informational and instructional tools and pathways with purpose, clarity, detail, and aesthetics in focus.


I will motivate others and enable them to thrive in learning as I make information and instruction clear, meaningful, and beautiful.

Guiding Principles:

  1. I design and build informational and instructional elements and pathways with purpose.
  2. I take ownership of, and am accountable for, my work.
  3. I collaborate respectfully with subject matter experts.
  4. I write and edit with extraordinary clarity, precision, and accuracy. Writing correctly, understandably, and meticulously is my passion and one of my most distinctive gifts.
  5. I continually explore design concepts, as well as tools for innovation and creativity, to present information and instruction as effectively as possible.

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